We don't know about other countries, but advertisers and marketers in the Philippines have long seen the marketing potential of an effective national anthem video.
Back in the Nineties, Philippine Airlines (PAL) lent its ad campaign to TV networks. The footage was recut into a sign-off video so cinematic, it remains etched into most Filipino minds today. No wonder PAL cut its advertising budget. Who needs to air new ads when people stand, with hands to chest, and sing to your old TV spot every night?
Years later, the mayors of Metro Manila tried to upstage each other with their own versions of the "Lupang Hinirang". More recently, ABS-CBN trotted out all its stars for its own dog-and-pony, in the name of the Philippine flag.
Basically, creating a storyboard for the national anthem is a tricky thing. Every adman, client or bureaucrat has his ideas--usually crappy ones--on how to visualize love of country.
Occasionally, someone gets it right. Or mostly right.
At a children's theatre, we saw this new video, conceived by the Peoples Assembly for Genuine Alternative to Social Apathy (PAGASA) and directed by Mae Paner. It was obviously low-budget, a bit rough around the edges, but its heart was in the right place. And that made all the difference.
Take a look. If you feel even the slightest tug on your blessed Filipino heart, we ask that you pass the video on to others.
yes, it is the same. but i don't like music that tries to push all my buttons. this is way more unexpected and effective.
you should see this video in action. perhaps it was because people are just expecting the usual national anthem, so their guard was down. anyway, the theatre (PETA) was full of parents and there was hardly a dry eye in the house.
We don't know about other countries, but advertisers and marketers in the Philippines have long seen the marketing potential of an effective national anthem video. 
